Meet Lay and Williams

Robert M. Lay
Out of the Office:
Mt Kilimanjaro, Alaskan Huskies, 5 and 10 K races

With over 30 years specializing in employee benefits, primarily in the North Texas area, we concentrate on the smaller employer, attempting to bring quality service to a market that is often overlooked. In a continuing quest to bring a higher level of professionalism to the marketplace, our staff   maintains an ongoing education process and is involved with multiple local professional and business associations. Our clients invite us in to help work through their anguish, pain and anxiety in dealing with their health benefits and new legislative regulations.


Professional Associations:

  • Fort Worth Association of Health Underwriters (Trustee, President, Legislation & Communications)
  • Texas Association of Health Underwriters (Trustee, President, Treasurer, Legislative & Convention)
  • National Association of Health Underwriters (Bylaws, Legislation & Delegate)
  • National Association of Alternative Benefit Consultants

Industry Activities:

  • Aetna Broker Advisory Group
  • Blue Cross Small Group Producers’ Council

Industry Awards:

  • Aetna                     Key Producer
  • Benefitmall           Million Dollar Club
  • Blue Cross            Top 100
  • Humana                Leaders’ Club
  • NAHU                    Leading Producers Roundtable
  • New York Life     Executive, President’s, Chairman’s Councils, Group Health Leader, The Baron’s
  • Texas Life             All Star Conference

Service Awards:

  • Pacesetter Award
  • Carnall Career Achievement Award
  • Outstanding Texan
  • Presidential Citation (twice)
  • Distinguished Service Award
  • Landmark Award


Morgan, Ashley, Sergei, Tatyana and Lucas.


running, skiing, reading, genealogy, theater and travel

Associations and Community activities:

Blair Academy Endowment Fundraising

Camp Akiva Children’s Camp

Camp Akiva Website

Christ’s Haven for Children Mentoring Program

Christ’s Haven Website

Columbia University Alumni Association

Cowtown Executives Association (President, Vice President, Treasurer)

International Adoptive Families

Oakridge School Endowment Committee

Onward & Upward

Penn Club

Phi Kappa Psi (Past President)

RFK Mentoring Program


TAHU Honoree Corp Board of Directors

Wharton School Association



Helping Solve the Insurance Puzzle